P.E. Deans

P.E. Deans
High-end Furniture Store
Pasadena, CA


My client, the owner of PE Deans named her new business, a furniture consignment store, after her late mother. The owner recounted how her mother used to read from her favorite book of poems, Silver Pennies. Knowing the book cover well, I found my inspiration for the store’s logo.  

Marketing Campaign

Knowing that potential shoppers could be turned off by the idea of buying dusty, second-hand furniture, my client expressed her desire to portray the store as a showroom filled with thoughtfully curated, gently used furniture. For these ads, I took visual inspiration from interior design magazines such as Dwell and Architectural Digest.


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